In our latest campaign we give you a solid carved cheek structure and fierce hazel eyes.
Let us introduce Kevin Bäckström, a 25 year old snowboarder from Ulricehamn, Sweden.
He has been standing sideways since he was 4 years old.
In his early career he participated in heaps of contests but these days he commits most of his time awake filming awesome runs. His web series Beyond Medals that he produces with his main man Tor has reached a huge audience. Make sure to check it out!
During our shoot in Milan we took some time to ask Kevin about whats coming next. Keep scrolling!